DigiENTAiD: Digital First Aid Kit ENTrepreneur’s for recovering from COVID-19 pandemic

The DigiENTAiD project aims to support small businesses and self-employed, affected by the crisis created due to the COVID-19 pandemic, to become crisis resilient through digital business models and digital outreach to customers. This will be achieved by increasing their digital organizational readiness and digital competences through a highly innovative training toolkit, based on a Matrix of Crisis Resilience and Digital Customer Retention Competences and on a self-assessment tool. During the project, a blended training program on “Crisis resilience, business sustainability and digital readiness” will also be developed. The project activities will also support the professional use of IT and digital marketing and increase the awareness of good practices related to more efficient digital business models and transversal methodologies. The project is funded by the Erasmus+ programme and has a duration of 2 years.