MULTIPURPOSE SUBSIDIZED SEMINAR ON ARTIFICIAL INTELLIGENCE FOR MARKETEERS

​In the ever-evolving world of marketing, Artificial Intelligence (AI) is emerging as a game-changer, transforming the way businesses engage with their audiences.

The Challenge

Traditional marketing methods are often insufficient. Managing vast amounts of data, creating compelling content quickly, understanding consumer behavior, and adapting marketing strategies in real-time are significant challenges. 

Additionally, the lack of automation and reliance on manual processes can lead to inefficient campaigns and increased costs.

The Solution

AI offers the opportunity to revolutionise marketing strategies by enabling:

📊 Real-time data analysis

🛍️ Strategy personalisation based on consumer behaviour

⚙️ Automation of processes to reduce costs and increase efficiency

🎨 Creation of engaging content, including images, videos, designs, text, music, and much more

Seminar Objectives

This seminar aims to equip participants with practical skills, including:

🤖 Understanding Generative AI (GenAI) and key AI principles and types

📝 Optimising and creating content using AI tools such as ChatGPT, DALL-E, Midjourney, Gemini, and others

💡 Effectively applying prompt engineering

⏱️ Real-time data analysis to understand consumer behavior using Microsoft Power BI

⚙️ Implementing automation through custom GPTs

Instructor: Monica Odysseos, Head of AI and Data Lab at Grant Thornton Cyprus

Date and Time: 20 May 2025, 8:30 – 16:40

Venue: Ajax Hotel, Limassol

Language of instruction: English 

For more information, click here.

For registration, click here.